Made to Stick: Why Some Ideas Survive and Others Die (Hardcover) tagged "business" 35 times

Made to Stick: Why Some Ideas Survive and Others Die (Hardcover)
By Chip Heath

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Customer tags: marketing(70), communication(62), ideas(45), persuasion(41), business(35), branding(30), communications(28), advertising(17), professional development(15), creativity(9), leadership tools(9), storytelling(6)

Source: http://www.amazon.com/Made-Stick-Ideas-Survive-Others/dp/1400064287